Why did the Peugeot 108 and the Citroën C1 not believe in the fashion for pocket SUVs?

For two generations, Citroën, Peugeot and Toyota have followed the same path for their city cars. Then the Japanese split up in 2021 with an Aygo X left alone on stage. No 108 Outdoor or C1 XTR in the program.

In 2005, the trio Citroën C1, Peugeot 107 and Toyota Aygo inaugurated an industrial partnership between PSA and Toyota at the Kolín plant in the Czech Republic. An alliance that bears fruit and allows the three city dwellers to have a relatively long career.

sales keep falling

In 2014, at the Paris Motor Show, Citroën presented the C1 Urban Ride concept car.  A stylish way to transform the city car into an SUV.  But the test will not be transformed into Citroën or Peugeot.
In 2014, at the Paris Motor Show, Citroën presented the C1 Urban Ride concept car. A stylish way to transform the city car into an SUV. But the test will not be transformed into Citroën or Peugeot.© DR

After two restylings, respectively in 2008 and then in 2012, the C1/107/Aygo left the catalogs of their respective brands in 2014. As for the Peugeot 107, 820,000 copies have found buyers. So it was only fitting that the lion brand put the cover back on in 2014 with the 108.. But the fountain is starting to dry up, after seven years in the catalog almost 430,000 customers are convinced. A score that is still honorable but shows a drop of almost 50%. A downward trend that has only been confirmed since then. This has led many manufacturers to throw in the towel, but not Toyota, which persists and signs for segment A, even if it means going alone by passing its Aygo for a pocket SUV.

A metamorphosis that marketing strategists translate into Toyota Aygo X (pronounced Aygo Cross). A more imposing machine, more perched both technically and in price, that tries to get the pill out through quite extensive customization. But the recipe is not miraculous for all that. In the first eight months of 2022, only 5,388 Toyota Aygo X were registered, compared to the same period in 2021, 10,411 units were delivered. We can’t really speak of convincing success. Citroën and Peugeot have definitely done well to refrain.

To read: SUV, is there an insurmountable limit for adventurers?

Published in 09/24/2022 Updated 09/24/2022

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